Rebranding a nonprofit for a strategic relaunch

The Guilford County Coalition on Infant Mortality needed new branding to pair with its strategic relaunch ahead of the organization’s 30^th anniversary. Working in tandem with a collective community engagement process already underway, Reuben Rink conducted in-depth discovery to get to the root of the organization’s emerging new mission and goals. In addition to creating a new name – Every Baby Guilford – we developed core brand components to inform the organization’s messaging, created a new logo and graphic standards, and assisted with a very well-received relaunch event.