Creating A Colorful Web Experience

Morbern is North America’s leading designer and manufacturer of decorative vinyl upholstery for the contract, health care, hospitality, automotive, trucking, transportation and marine markets. Customers have thousands of fabric samples from which to choose and order their selections from the company’s corporate website. Morbern sought input from their sales team and customers for ways to improve this search and selection process. 

Many customers know what colors will work best for their upholstery applications. Reuben Rink reviewed options that would allow color searching within the framework of Morbern’s existing website. We developed an integrated color filtering tool to deliver the desired functionality. Customers now can select their chosen color(s) and find fabric sample options of their liking, making the search process much more efficient and effective.