Taking a Brand to the Next Level

Trevero offers executive and leadership coaching and development programs in the U.S. and Canada. Their approach is based on the understanding that true coaching and leadership development is not “one-size-fits-all.” Through individualized coaching services and programs, Trevero has helped thousands of people from new hires to emerging managers to executives.

Trevero has a proven track record as an independent business entity created by The Resource, a regional career services company. But there was a desire to position the division more overtly as part of The Resource’s offerings, while also expanding reach in new markets outside The Resource’s footprint. They turned to Reuben Rink for support in developing strategic direction, followed by key collateral pieces for their sales team. We also helped with redevelopment and implementation of key content and graphics on their website.