Building Awareness Through a Consistent Social Presence

Caudill’s knew social media was essential for building brand awareness, but like many businesses, they lacked the time to maintain a consistent presence. We stepped in to become an extension of their team, developing a strategic content approach built around targeted content buckets that showcase their expertise and services. Each month, we plan topics, create custom graphics and copy, and schedule posts across their social channels. By integrating directly into their internal communications, we’re able to identify project highlights and connect with their team in real-time — taking the workload off their plate while keeping content authentic and timely.

The results speak for themselves: Facebook engagement soared 915% year-over-year, with total reach growing by 73% and page impressions up 91%. On Instagram, followers grew 10% since February. Overall website traffic from social referrals increased significantly, with multiple social platforms now driving consistent visits. Through strategic, consistent posting, we’ve helped Caudill’s build genuine community engagement and expand their digital footprint.