Reflecting a Brand’s Inspiration and Mission

The Pediatric Brain Tumor Foundation (PBTF) is a national nonprofit on the forefront of supporting research and the families affected by childhood brain cancer. Following a change in leadership, the organization worked to redefine their brand, tying it more closely to progressive fundraising and advocacy to fulfill its mission. This meant the organization needed a new visual identity to better reflect their updated positioning. Our team developed a cohesive master brand and sub-brands that brought things to life — with stars representing the children who are a guiding light for PBTF. The branding package included research, design, color palette development, and definition of brand standards.