One important component of our media planning and management work for Allegacy FCU is video via digital and traditional TV media. The credit union’s current commercials had run their course and it was time to create something new to fulfill our 2021 plans. We produced two spots – one targeting consumers and one businesses – that captured the Allegacy brand in fresh new ways. Our concepts were developed with cost-effectiveness in mind and produced in adherence with COVID safety standards.
Concepting & Scripting