Re-Interpreting a Well-Established Brand

Allegacy Federal Credit Union is not your typical financial institution, and their energetic brand makes that point. The visual representation of the brand had become somewhat overworked over time and was in need of a refresh. We collaborated on a thorough design exploratory exercise, which resulted in a new design style that remains true to Allegacy’s core brand while energizing it visually. The first major application was on a series of in-branch promotional materials, some of which are shown here.