Creating a More Welcoming Experience for Home Care Clients
Branded materials organize essential information while creating a more welcoming experience for new Fountain Hill Home Care clients.
Fountain Hill Home Care by Arbor Acres provides an array of services for older adults who want to keep living independently at home. Serving clients both on and off the Arbor Acres campus, Fountain Hill needed an admissions package that welcomes new clients while clearly organizing the important information, forms, and resources that come with beginning home care services.
Reuben Rink developed content and designed a cohesive set of materials to highlight the Fountain Hill brand across the admissions experience. A custom pocket folder organizes branded inserts covering everything from services and rates to client rights, privacy information, consent forms, and important contacts. The consistent design helps make the admissions process easier to navigate while giving clients and their families materials that feel approachable, professional and distinctly Fountain Hill.
We also created a branded refrigerator magnet featuring Fountain Hill’s on-call number, giving clients ready access to an important contact long after the admissions process is complete. Together, the materials create an organized and welcoming introduction to Fountain Hill and reinforce the thoughtful, personal experience behind its home care services.
Project Details
- Strategy & Planning
- Design Services
- Copywriting
- Production Management