Körner’s Folly is a historic landmark and popular tourist attraction located in Kernersville, NC. It was designed and built in 1880 by artist and designer Jule Körner, aka Reuben Rink, to display his interior design portfolio. Today it serves as a showcase of Victorian design, where visitors explore 22 rooms filled with original furnishings, artwork and one-of-a-kind architectural details. Over the last several years we have worked with the museum staff on a number of marketing initiatives designed to raise awareness of the Folly and the Foundation that supports it.
New Visual Identity – In 2009 we created a new, more modern interpretation of the Folly logo, including a version capturing the tagline “Come in, you are at home.”
New Sign – More recently, we designed primary graphics for a new exterior sign for the Folly with the goal of attracting more passersby.
Restoration Brochure – This brochure was created to make visitors aware of an ongoing room-by-room interior restoration project and to help solicit funds to cover the cost of restoration.
Event Graphics – The Folly hosts a number of events throughout the year. To help publicize them, we have created colorful graphics for sharing on social media, inclusion in emails to former visitors or supporters, and used on signage at the site.
Billboard – The Folly is just minutes off Business 40, and this billboard was positioned to attract travelers passing through or local folks out looking for something different to see and do.
Supporter Acknowledgement – To acknowledge the financial support of local businesses, we designed a certificate suitable for framing and hanging and a window cling that can be displayed to visitors or customers. Both have the added advantage of publicizing the Folly as well.
Digital Advertising – This series of online display ads was carefully targeted to reach those with an interest in an attraction like the Folly, based on their browsing preferences. We used copy about the Folly’s unique features, presented humorously, to intrigue potential visitors and lead them to the website.