Joyce Farms is a family-owned producer of high quality, all-natural poultry, beef and game located in North Carolina. Known for its Heritage Poultry line, Joyce Farms offers Old World breeds untainted by modern selective breeding methods, as well as its Naked Chicken and Naked Beef, all raised free range with no antibiotics, hormones or any artificial ingredients in their food. Our partnership began in 2015 and encompasses a number of major projects.
Website – We first collaborated on Joyce Farms’ new website, for which we provided organizational guidance to enhance the user experience and crafted new content.
Blog Posts – Reuben Rink works closely with Joyce Farms to regularly create posts for its blog. Blog topics range from whimsical (a day in the life of one of their chickens) to technical (the role forage plays in the taste of grass-fed beef).
Digital Ad Campaigns – To grow direct-to-consumer business through its online store, we have developed digital ad campaigns for various products that highlight specific attributes (e.g. “Paleo Friendly,” “No Antibiotics”), targeting the ads to reach consumers interested in those attributes.
Retractable Banners – In order to enhance Joyce Farms’ presence at industry shows, we developed a trio of retractable banners that together form a panorama indicative of the small farms where their all-natural poultry and beef are raised.