We first partnered with Blue Ridge Energy in 2016, then known as Blue Ridge Electric. As they expanded their services and introduced their new name, we collaborated with them on several initiatives to rebrand internally and externally.
Rebranding – To rebrand the company as Blue Ridge Energy, we developed a new logo and tag line that maintained the flavor of previous branding, but offered a more contemporary direction, which also reflected their expanded services. We also developed a comprehensive style guide to support usage of the brand.
Magazine Cover – A membership co-op, Blue Ridge Energy sends members a monthly magazine with news and tips. We developed engaging covers and inside advertising to support the new branding and explain how and why the company was changing.
Print Advertising – Several print ads were developed to introduce the new branding and to explain and promote service changes made to improve customer experience.
Rebranding Video – Reuben Rink concepted, wrote and produced a video introducing the new branding at an internal employee kickoff meeting. The video was subsequently re-edited to produce two TV ads that introduce the new branding to the general public.
Social Media – To help introduce the new branding on social media, we worked with their internal marketing staff to deliver supporting messaging on their social media pages.