We circled the Burke House for a quick capture of what Reuben Rinkers are seeing as important trends in marketing in 2026. Not surprisingly, AI was a hot topic. But there are some interesting takes on how it may create greater opportunity for connecting with audiences in the coming year.
Author Archive
Same Brand, Every Time: How Brand Consistency Builds Customer Trust
This is the first installment in a series from Reuben Rink on effective branding. Stay tuned for more insights on building a better brand.
Many brands struggle with the fact that their products or services may not be that different from their competitors. So why do some brands thrive while others fall short? What really sets you apart is how your brand shows up (or doesn’t) with customers and prospects.
Super Bowl Ad Champ
Given that I’m a Panthers fan, the big game this year was a big bust. But regardless of the outcome of the game, there’s one thing at Super Bowl time that never disappoints: the commercials. Brands roll out their very best creative and go head to head during the priciest ad placement slot there is. All for a shot at being relived around the water cooler on Monday.