In April, we wrote hopefully about how disruption from the COVID pandemic could force us to be creative, problem solve, and innovate. As we approach the five-month mark of social distancing—and in our case, working from home—we’re reflecting on our ‘new normal’ and sharing the things we’ve learned and experienced. What we found has included new perspective, deeper appreciation for things we once took for granted, and more willingness to try our hand at something new. Here’s what our team has been up to:
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Your Logo: The Cover of Your Company’s Book
Design can be a powerful tool to convey your brand to your audience. And the first design element your audience typically encounters is your logo. A logo may be small, but it can make a huge impression when done well. So, how can you choose a logo that will make a solid, professional impression of your brand while still representing your company’s personality?
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