Our relationship with the Winston-Salem Chamber spanned six years through 2017. We began with a rebrand of the organization, and evolved from there to collaborate on a wide variety of initiatives, including launches of innovative programs, recruitment of new members, and communicating the Chamber’s story to the public at large through advertising, social media, video and more.
Program Development – The Chamber wanted to start a new organization, affiliated with but independent of the Chamber, to allow young professionals in the area to meet socially and network. We developed a name and logo for this group, Winston<40, and designed a website for the organization along with supporting digital and print promotional materials.
Program Branding – The Chamber offers many ongoing programs and initiatives. To keep them distinct, we have developed unique logos for each, consistent with the Chamber’s overall branding.
Book Design and Launch – The Chamber was instrumental in the creation of Wake Forest Innovation Quarter (IQ) – an initiative to attract high tech companies to the city. To document this achievement, a local author collaborated with Chamber and city officials to write a book about the history of IQ. We designed the book’s cover and developed a number of pieces to publicize a very successful book launch event.