The Presbyterian Homes, Inc. (PHI) came to us in 2018 to help breathe life into marketing their continuing care retirement communities. We jumped right in, creating unique campaign themes that conveyed each community’s individual strengths while developing thoughtful, compelling content for acquiring and strengthening relationships with key stakeholders and potential residents.
Newsletter Management – PHI’s communities are known for enriching lives and making people feel right at home. Part of that commitment means keeping current and future residents informed and engaged on topics that interest them through a consistent, compelling e-newsletter program. We work with each community to interview and write profiles about residents and staff members to help everyone get to know their neighbors a little better.
Social Media Management – To keep each community’s social presence bright and engaging, we create monthly editorial calendars that focus on what life is like, as well as amenities, services and new opportunities for events, tours and other activities.
Digital Artwork Curation – The restaurant at PHI’s River Landing community provides residents with dining experiences inspired by cuisine from around the world. We regularly develop themed artwork to match, creating the illusion of a window with breathtaking views to accompany the menu du jour and delivering a well-rounded experience.
Expansion Materials – Friends Homes, a PHI-affiliated continuing care retirement community, wanted to get people excited about their upcoming expansion. They partnered with us to build out an array of materials to get the word out and show prospective residents what they had to look forward to. Materials included direct mail, flyers, postcards, floor plan sheets, and site plan boards.
Foundation Annual Report – When The Presbyterian Homes Foundation needed help refreshing its annual report, our goal was to make sure the people of the organization were the focus. We crafted content through one-on-one interviews with staff and residents, letting their stories and experiences shine through. Our clean, flexible design approach leveraged new and existing photography for a warm, human feel that helped position the foundation’s numbers within the context of a larger mission.