Digital Services Director

Reuben Rink is seeking an experienced, self-motivated individual to manage digital marketing services for a range of agency clients. Strong communication skills and a desire to work in a collaborative atmosphere should be key attributes of any applicant.


  • Collaborate with clients, colleagues, and partners to create and implement effective digital marketing strategies.
  • Assist clients and agency account executives with goal-setting for digital campaigns and initiatives.
  • Establish and deliver KPIs and other metrics using the agency’s web-based client dashboard.  
  • Lead initial phases of website development, including creating scopes of work, participating in discovery workshops, and developing functional specifications, wireframes, and sitemaps. Collaborate with partners and colleagues to ensure design and development follows specifications.
  • Recommend, build, and manage pay-per-click, programmatic, social advertising, and email marketing/automation campaigns. Provide campaign reports and insights.
  • Manage external partners and vendors for programmatic advertising, web development, and other digital services.
  • Identify opportunities to grow and improve Reuben Rink’s digital marketing services and build business cases for the addition of or investment in new offerings.
  • Provide thought leadership for the agency and our clients, in the areas of digital marketing and ad tech through internal sharing and client webinars/seminars.
  • Contribute to agency business development by writing scopes of work and project estimates and participating in discovery meetings and presentations.

Desired Skills and Experience 

  • A demonstrated track record of success as a digital strategist or director, helping organizations effectively market themselves using digital tools like websites, apps, email marketing, and automation, digital advertising, and social platforms.
  • An understanding of traditional marketing methods and principles, and experience developing successful integrated marketing campaigns. Reuben Rink is a full-service advertising agency, and clients value our ability to deliver success across all types of marketing and advertising.
  • Experience with B2B and B2C organizations with $5 million+/year in revenues. Experience in financial services and higher education is a bonus.
  • Ability to effectively manage digital media budgets.
  • Certifications are a bonus.
  • A collaborative approach to solutions and problem-solving. The ability to work well with clients, colleagues, and vendors to deliver on the agency’s commitments, on budget, and on time.
  • An effective written and oral communicator. Strong presentation skills are a plus.
  • Strong working knowledge of:
    • WordPress and principles of website development for marketing and e-commerce sites
    • Google Analytics
    • Google Tag Manager
    • Google Search Console
    • Google Ads for search, display, and YouTube
    • Social advertising platforms
    • Marketing automation platforms, and relevant regulations for their use
    • Programmatic advertising platforms and principles
    • Web-based data visualization tools

If you’re a writer or video content producer or have other relevant skills, you’ll have opportunities to use them to support the agency and our clients.

Apply Today