Website – The website did not convey what was unique about Steele Group. In developing new content, we worked with them to understand and articulate their philosophy, point of view and process. Our new design utilized best practices in web technology, resulting in a site that functioned well, had a more current look and feel, and reflected their personality.

Industry-Focused Brochures – Two of Steele Group’s client industries – senior living communities and multi-family housing – have a number of organizational conferences throughout the year. Steele Group needed engaging and professional brochures to give to potential clients at these conferences. We developed two industry-focused brochures to meet that need.

Project Sheets – To accompany the more general brochures, we also developed one-sheets that detailed specific projects in specific industries. These stand-alone informational pieces allow the Steele Group principals to choose the projects they want to present to a potential client based on that client’s specific needs.

RFP Response Template – As an architectural firm, Steele Group is often asked to respond to project RFPs (requests for proposals). We worked with them to create a response to an actual RFP, and they were awarded the project. Citing our work on the response as one of the factors, they asked us to develop a template for future RFP responses.