JKS Incorporated, one of the country’s leading creators of experiential marketing, partners with national brands and marketing agencies to create unique, interactive experiences at major sporting events, festivals, fairs and exhibits. Our relationship with JKS began in 2016 and continues to grow.
Branding – JKS felt their branding was dated and too focused on their relationship with NASCAR racing. While racing remains a large part of their business, their client list encompasses many other industries, and they needed a new logo and tagline to convey the breadth of their services.
Website –The JKS website was outdated, as well, and didn’t convey the excitement and cutting edge aspect of the experiences they create. We crafted a new responsive design site that reflected their energy, edited and re-wrote much of the content, and added new features like case studies and a blog. Visit the site.
Blog – We work with JKS to facilitate the creation of blog entries on a regular schedule. Rather than being promotional or overly educational, their blog is breezy, conversational, and is intended to convey the fun of what they do and their enjoyment in doing it. You can read their blog posts here.