We have been partnering with Forsyth Tech since 2006, telling their story to a diverse group of audiences – high school students and their parents, career changers, businesspeople and donors, among others. Our work with them could fill a warehouse, much less a website, so we’ve selected just a few key pieces to share.
Outdoor Campaign – We’ve been creating outdoor boards for Forsyth Tech since 2007, and they have been voted “favorite local ad campaign” in community polls numerous times. We change the campaign every couple of years to keep it fresh, and our current campaign (shown here) focuses on high profile programs offered by the college.
Digital Ad Campaign – As consumers spend more time on phones and tablets, digital advertising is effective in reaching the college’s key audiences. Our latest digital campaign offers messaging that ties to our outdoor work, but can be much more highly targeted to reach specific demographics and geographic areas.
Magazine – Each year we produce two issues of a full-color magazine to create public awareness and showcase the achievements of the college. It’s a labor of love that’s won numerous awards.
PR Support – Making sure Forsyth Tech gets good news coverage regularly is another role we play. From guaranteeing a Presidential visit gets maximum coverage to announcing new programs and services or increased graduation rates, we work to tell the Forsyth Tech story across news and social media.