By David Jones, VP Operations, Caudill’s Electric
My company, Caudill’s Electric, has been around since 1973. Over the years we’ve grown to be one of the Piedmont Triad’s largest electrical contracting companies, and in addition to traditional electrical work (wiring structures, installing lighting, etc.), we also sell and install high end security systems, audio/video systems, and home automation systems. Today those four areas are the focus of our business, and one of our biggest challenges is finding ways to reach the audiences we want to reach, because those audiences have changed a lot in the last few years.