Category Archives: Public Relations

How To Pitch Stories To The Media

| By Meg McDonald

I worked in the TV news industry for almost 11 years, and covered just about every subject out there—from twisted murders that were worthy of a “Dateline” special, to weather damage where families lost everything they had, to historic job announcements, to (my personal favorite) feel-good stories that left you with a full heart.

While all of them were different, they had one thing in common: they made folks stop and watch, because those viewers felt the stories affected them in some small way.

From Scientist to PR Practitioner: The Value of Changing Horses Midstream

| By Martha Murphy

When I entered Skidmore College as a freshman, I declared a Geology major and Music minor. I spent the fall semester developing quick-witted retorts to teasing about going into “Rock Music.” I spent the spring semester coming to terms with the fact that, as hard as I tried, I couldn’t read and interpret topographical maps—a huge disadvantage when you’re majoring in Geology.

That same spring, I enrolled in a creative writing course to meet a core requirement. A simple assignment—and support from a perceptive and thoughtful professor—altered the direction of my life.