Category Archives: Public Relations

From Scientist to PR Practitioner: The Value of Changing Horses Midstream

| By Martha Murphy

When I entered Skidmore College as a freshman, I declared a Geology major and Music minor. I spent the fall semester developing quick-witted retorts to teasing about going into “Rock Music.” I spent the spring semester coming to terms with the fact that, as hard as I tried, I couldn’t read and interpret topographical maps—a huge disadvantage when you’re majoring in Geology.

That same spring, I enrolled in a creative writing course to meet a core requirement. A simple assignment—and support from a perceptive and thoughtful professor—altered the direction of my life.