Category Archives: Advertising

Thoughts On Advertising: If You Can’t Stand The Heat, Don’t Start The Fire

| By Randy Jones

The whole point of advertising is to get noticed. If your ads don’t get noticed, then no one gets your message, so what’s the point? But how do you get noticed? One surefire way is to be controversial. The thing is, if you court controversy, you must be prepared to deal with the consequences. Let’s look at two examples of small businesses that ran controversial ads, one on purpose and one by mistake, and what happened as a result.

5 Tips to Make Your Next TV Spot Your Best

| By Guest Author

Guest Author – Tim Snider, Deja View Media

At Deja View Media, we’ve been helping clients produce promotional videos and commercials for nearly two decades now. Along the way, we’ve worked with a lot of different brands– each, with their own unique product or service to showcase. The one thing that differentiates successful TV spots from others is that they’ve incorporated the following best practices.

Thoughts On Advertising: Of Frogs And Legs

| By Randy Jones

Occasionally we like to get philosophical here at Reuben Rink. This is one of a series of posts we label Thoughts on Advertising that address our, well, thoughts on advertising. In this post we look at an iconic ad campaign from the 1990s. In future posts we’ll look at other aspects of our industry, including some contemporary ad campaigns and marketing techniques.

I consider the Budweiser Frogs TV ad, introduced in the 1995 Super Bowl, to be the best single TV ad of all time. If you’re not familiar with it, here it is: http://bit.ly/2e7bsZo

Is Being Hated Ever Good For Your Brand?

| By Randy Jones

“There is only one thing in the world worse than being talked about, and that is not being talked about.”

– Oscar Wilde, The Picture of Dorian Gray

We live in a world where Oscar Wilde’s aphorism has become a personal philosophy for a lot of people. These are folks who – through social media, online videos, reality television and every other way they can think of – clamor to be famous for no other reason than to be famous. They just want to be talked about, and most don’t really care if what’s being said is good or bad.

Super Bowl Ad Champ

| By JG Wolfe

Given that I’m a Panthers fan, the big game this year was a big bust. But regardless of the outcome of the game, there’s one thing at Super Bowl time that never disappoints: the commercials. Brands roll out their very best creative and go head to head during the priciest ad placement slot there is. All for a shot at being relived around the water cooler on Monday.