Category Archives: Advertising

Big Game Ad Review

| By Eric Gunzenhauser

What worked and what didn’t. And, yes, Taylor Swift does make an appearance.

It’s time for our Around-the-Rink review of our most liked and disliked spots from the big game. Once again, the responses varied widely. There were more attempts at humor. Fewer attempts to shock. Lots and lots of celebrities making fun of themselves.

The More Things Change…

| By JG Wolfe

Forgive me, but I’m feeling a bit nostalgic. Maybe it’s the fact that we celebrate 10 years in business as Reuben Rink in the coming year. Or maybe it’s the fact that I’ve been working to clear out our agency storage area of 23 years of ‘stuff’ accumulated as both The Bloom Agency and Reuben Rink. Regardless, I’ve been thinking about days gone by and the earlier years of my career.   

Super Ads? Expert insight into spots that made us go “huh?!”

| By Eric Gunzenhauser

We would be forced to turn in our advertising credentials if we didn’t give you our “expert” take on ads from Sunday night’s big game. However, as much as we love this business and digging into the merits and shortcomings of each commercial, we have chosen to give you our picks, not of the best or worst spots, but the commercials that simply made us stop gnawing on chicken wings for a moment to turn to the TV and then to each other and say, “what the heck was that?!”

Finding Your Audience: TV Advertising in the Age of Streaming

| By Michelle Gatto

Seemingly on a weekly basis, a wave of fandom rises for the next stream-worthy show: Ted Lasso, Stranger Things, The Rings of Power, Yellowstone. Accolades abound for powerhouse streaming services like Netflix, Hulu, Disney Plus and even newcomers like Paramount Plus and Peacock. Countless headlines publicize that streaming viewership has outpaced cable television for the first time. While data supports this theory, it begs the question: is linear television advertising worth abandoning entirely?

Super Ads? A quick RR breakdown of our favorite spots from the big game

| By Eric Gunzenhauser

In our own version of the two-minute drill, Reuben Rinkers give their quick thoughts on which ads scored big and which ads fell short during the Super Bowl. The consensus among our crew was that there was no consensus. What we picked as our favorites was all over the board. And a quick search of different online reactions suggests that we are not the only ones.