As designers, we’re always challenged to select imagery that effectively connects a brand with its audience. As part of fostering meaningful relationships with that audience, it’s important to remember that brand trust and authenticity go hand-in-hand. And a big part of this conversation today surrounds inclusivity.
Blog
Inclusive Marketing: Creating Authentic Brand Imagery
June 22nd, 2022 /
Design /
How-To: Craft More Engaging Social Media Content
March 28th, 2022 /
blog, Social Media /
In the social media arena, engagement is the name of the game. As an inbound marketing tool, social media content helps create strong bonds with your audience and gives them an opportunity to get to know your brand. Research shows that social media strengthens brand positioning, increases trust and improves online visibility. As a bonus, organic content is extremely cost-effective versus traditional marketing methods.
Super Ads? A quick RR breakdown of our favorite spots from the big game
February 15th, 2022 /
Advertising /
In our own version of the two-minute drill, Reuben Rinkers give their quick thoughts on which ads scored big and which ads fell short during the Super Bowl. The consensus among our crew was that there was no consensus. What we picked as our favorites was all over the board. And a quick search of different online reactions suggests that we are not the only ones.
Webinar: The Power of Video
February 8th, 2022 /
Webinars /
Video has been present in marketing since the 1940s, when the first commercial appeared on television screens in homes across the nation. In a digital world, video is a powerful tool for getting and maintaining consumer attention, driving conversions and engagement, and earning an audience’s trust.
We all know video is popular, we see it painted across our screens daily – on TVs, computers, smartphones, even digital billboards. And the statistics show us why. Video content drives conversions and engagement, and 85% of consumers say that it helps them connect with brands better. As a marketing tool, video allows us to pack a ton of information and personality into digestible bites. So, where did it all begin?
Webinar: QR Codes Are Back
October 6th, 2021 /
Webinars /
Though the QR code didn’t make a splash in the marketing world at its introduction, it has certainly made a comeback in the new touchless world. Now, QR codes are a powerful tool for interacting with customers and driving traffic.