Monthly Archives: June 2016

It’s Called Civilization For A Reason

| By Kit Falvey

Election years are often characterized by a general decline in civility and a certain amount of polarization, both on the part of candidates and those who support them. As a society we’ve come to expect, and sometimes accept, this dynamic. But, more and more, it seems that the decline in civility has extended beyond the realm of politics into our everyday lives, including our business interactions. Who hasn’t been on the receiving end of less than polite emails or struggled through contentious meetings? We may have done some offending ourselves.

The Benefits of Corporate Philanthropy

| By Martha Murphy

As a marketing firm with deep roots in Winston-Salem, we spend a lot of time listening to our clients discuss their marketing and advertising challenges. Through our conversations with them and our own extensive network of community contacts, we became aware of a need that exists in our community.

Is Your Brand Consistent Across Communication Channels?

| By Kit Falvey

The way marketers think of “brand” has evolved over the years. While the average person may think of “brand” primarily as a company’s logo or name, savvy marketers understand that the concept extends far beyond a simple visual representation. Brand encompasses how your customers perceive your products and services, and how you communicate who you are and what you offer as a company – it’s what distinguishes you from the competition. Your brand is communicated visually and literally in your print materials, website, emails, and social media pages – it’s also communicated experientially through the way your company conducts sales calls, handles customer service issues and even answers its phones.