Monthly Archives: May 2016

Is Being Hated Ever Good For Your Brand?

| By Randy Jones

“There is only one thing in the world worse than being talked about, and that is not being talked about.”

– Oscar Wilde, The Picture of Dorian Gray

We live in a world where Oscar Wilde’s aphorism has become a personal philosophy for a lot of people. These are folks who – through social media, online videos, reality television and every other way they can think of – clamor to be famous for no other reason than to be famous. They just want to be talked about, and most don’t really care if what’s being said is good or bad.

The Importance Of A Marketing Plan

| By Guest Author

Written by: Bill Steele, Founding Principal of Steele Group Architects

When I started Steele Group Architects several years ago, my partners and I spent a great deal of time developing our core values, discovering who we were as partners and discussing the values and business objectives we shared in common. We’re very different people with different personalities and talents. We’re also creative people, with egos that go along with that. That being the case, it took some work, but we finally felt we knew who we were as a company, and what we needed to do to make our firm grow.